Collaborations between iconic brands have become one of the most exciting marketing trends in recent years. From Wendy’s teaming up with Nickelodeon’s SpongeBob SquarePants to create the “Krabby Patty Kollab” to McDonald’s partnering with rapper Travis Scott, these brand collaborations capture the imagination of fans and consumers alike. While the creative genius...
Marketing teams constantly search for ways to enhance engagement, personalize customer experiences, and gather actionable insights. More marketers are tapping into the power of APIs (Application Programming Interfaces) to achieve these goals. APIs serve as bridges that connect different software applications, allowing them to communicate, share data, and work in sync. In marketing, APIs are...
Chris Hood is a strategist, consultant, and public speaker, currently serving as the CMO at PolyAPI. With a background that includes leading API strategy at Apigee and Google, Chris has been immersed in the API world since 2009, helping some of the largest global companies shape their API designs, products, and monetization strategies. As a thought leader in the field, he has defined productization principles and digital ecosystems that are now standard across industries. This site reflects his insights, predictions, and musings on the future of APIs, as he works on his upcoming book, Application People Interfaces, a CEO's guide to understanding the value of APIs and the impact of AI on their future.