Marketing teams constantly search for ways to enhance engagement, personalize customer experiences, and gather actionable insights. More marketers are tapping into the power of APIs (Application Programming Interfaces) to achieve these goals. APIs serve as bridges that connect different software applications, allowing them to communicate, share data, and work in sync. In marketing, APIs are...
Efficiency is more crucial than ever in today’s digital economy. With the ever-growing demand for quicker delivery times, accurate inventory management, and streamlined operations, logistics companies constantly seek innovative solutions to stay ahead of the competition. One such solution is PolyAPI, a cutting-edge platform that leverages AI-driven capabilities to enhance efficiency across...
The logistics industry is being revolutionized by Application Programming Interfaces (APIs) and Artificial Intelligence (AI), which are improving efficiency and customer experience via seamless interconnectivity. Particularly significant are Shipping APIs and Logistics APIs that streamline ecommerce operations and optimize supply chain management respectively. An emerging platform, PolyAPI, is...
Chris Hood is a strategist, consultant, and public speaker, currently serving as the CMO at PolyAPI. With a background that includes leading API strategy at Apigee and Google, Chris has been immersed in the API world since 2009, helping some of the largest global companies shape their API designs, products, and monetization strategies. As a thought leader in the field, he has defined productization principles and digital ecosystems that are now standard across industries. This site reflects his insights, predictions, and musings on the future of APIs, as he works on his upcoming book, Application People Interfaces, a CEO's guide to understanding the value of APIs and the impact of AI on their future.