Innovation is no longer a luxury in retail; it’s a necessity. The expectations of tech-savvy consumers are evolving rapidly, and retailers must keep pace by delivering compelling, seamless, and highly personalized shopping experiences. However, creating these next-generation experiences requires agility and adaptability—qualities that traditional retail IT infrastructures often lack. This...
Many people view API Gateways as commodities. This thinking stems from the need for more recent innovation in the runtime component and API Management companies’ focus on surrounding features rather than the gateway itself. The common sentiment is that “there’s no money to be made in API Gateways.” This is partly because cloud vendors offer gateways at low costs, and there...
Marketing teams constantly search for ways to enhance engagement, personalize customer experiences, and gather actionable insights. More marketers are tapping into the power of APIs (Application Programming Interfaces) to achieve these goals. APIs serve as bridges that connect different software applications, allowing them to communicate, share data, and work in sync. In marketing, APIs are...
Chris Hood is a strategist, consultant, and public speaker, currently serving as the CMO at PolyAPI. With a background that includes leading API strategy at Apigee and Google, Chris has been immersed in the API world since 2009, helping some of the largest global companies shape their API designs, products, and monetization strategies. As a thought leader in the field, he has defined productization principles and digital ecosystems that are now standard across industries. This site reflects his insights, predictions, and musings on the future of APIs, as he works on his upcoming book, Application People Interfaces, a CEO's guide to understanding the value of APIs and the impact of AI on their future.