Over the course of just a few years, the ways in which we consume content have changed dramatically. In order to compete in this new landscape and to adapt to the technological change that underpins it, media studios and other content producers should consider providing relatively open access to their proprietary content. This necessitates a cultural change across the industry. Cable...
What is API-first? 5 opportunities to create business value
Our recent CIO survey with Oxford Economics contained a few takeaways that stood out to me: most companies are using API-first strategies, and those most committed to this concept report faster innovation and greater value from business partnerships. Even so, the survey indicates that a healthy minority of enterprises still think of APIs in integration-first terms. This...
The New API — “Application People Interfaces”
In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting — so much so that they often resign it to the purview of technology professionals and don’t spare a second thinking about it. Those technology professionals, meanwhile...
API Products bring Businesses to Life
What are API Products? Product teams often serve as the nexus between all organizational units within a company, but often lose sight of developing API Products to ensure that cross-functional alignment drives success. At their most empowered, product owners are like miniature CEOs for each offering within a company. In my time as a digital consultant, I’ve seen one particular technology too...