In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting — so much so that they often resign it to the purview of technology professionals and don’t spare a second thinking about it. Those technology professionals, meanwhile...
In the annals of history, we’ve seen how the various industrial revolutions have catalyzed monumental shifts in how society operates. From the steam engine to electricity, from the birth of the internet to biotechnology, each industrial leap has transformed industries and significantly impacted our day-to-day lives. Now, we stand on the cusp of the 4th Industrial Revolution and its herald. APIs...
Chris Hood is a strategist, consultant, and public speaker, currently serving as the CMO at PolyAPI. With a background that includes leading API strategy at Apigee and Google, Chris has been immersed in the API world since 2009, helping some of the largest global companies shape their API designs, products, and monetization strategies. As a thought leader in the field, he has defined productization principles and digital ecosystems that are now standard across industries. This site reflects his insights, predictions, and musings on the future of APIs, as he works on his upcoming book, Application People Interfaces, a CEO's guide to understanding the value of APIs and the impact of AI on their future.